We make selling feel like sharing.

Snapmymerch started with a simple frustration: the shops we love — the boutique on the corner, the op shop with the great vintage rail, the neighbour clearing out their garage — were spending evenings retyping descriptions instead of doing what they're good at.

Most commerce tools are built for warehouses with SKUs and barcodes. Real local retail looks nothing like that. It's one-of-a-kind, it changes daily, and it's run by people who'd rather chat with a customer than wrestle a spreadsheet.

So we built a tool that starts with the photo. Snap a thing, get a listing, get on with your day. Then add a way to talk to your customers, a storefront that doesn't feel like a template, and a way to grow without hiring an ops team.

We're a small team based in New Zealand, building for shopkeepers everywhere who want to spend less time at the keyboard and more time on the floor.